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Brand & Product

How do you pronounce Bouclème?

Pronunciation: boo-clem

What distinguishes Bouclème formulas from other natural hair care product brands?

Our formulations are made with at least 94% naturally derived ingredients which are scientifically proven to deliver great results for curly hair.

We use organic and biodegradable ingredients and all Bouclème products are free of sulphates, silicones, drying alcohols, mineral oils, PEGs, parabens, artificial fragrances and colours. Our products are fragranced only with essential oils for well-being.

And our eco-certified preservative is used in the minimum amount possible. It protects our carefully selected ingredients from developing harmful mould and bacteria, prolonging product shelf life.

Are your products vegan?

Yes most of our products are vegan! Our 100% vegan products can be viewed here.

Since 2019 we have switched to a vegan-friendly Xanthan Gum which has allowed us to expand the vegan friendly products within our range.

The Curl Cleanser, Curl Conditioner, Intensive Moisture Treatment and Root Refresh contain honey, and we’re not currently looking to change this, simply because of the great benefits using honey offers. Curly hair thrives on moisture and honey is a great humectant which attracts moisture in the air and helps to hold it in combating any dryness leaving curls looking beautifully moisturised.

Are your products cruelty free?

Bouclème believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognised gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit

Are your products suitable for children?

Yes, all our products are safe for use on children.

Are your products suitable to use when pregnant?

Yes, our products are safe to use on your curls when pregnant. They do contain essential oils so please refer to your GP for further advice.

30 Day Guarantee

Finding the right product for your curls can be expensive and we want you to be able to buy Bouclème products with confidence.

We hope that you will love your Bouclème products however if you decide it’s not right for you we will happily offer you a return for a refund or exchange on all standard size products within 30 days of receiving them.

Items excluded from the guarantee are gift sets, travel sizes (100ml or under), grande sizes (1 litre), samples or accessories. These can be returned, unopened within 14 days of receipt in their original condition.

To process a refund, please email with your order number.

-Returns in UK: Free postage.

-Returns in Europe : The 30 days guarantee applies. However, the customers will have to pay the postage. It might vary according to your country.

Your curly routine

I’m new to embracing my curls, will your products help me during my transition?

Welcome to the strong curls club, we’ve got you! Transitioning can be a long and sometimes frustrating process, but that’s okay, it's a marathon, not a sprint!

When switching to new products it can take up to 4 weeks for you to work out how best to use for your unique curl type and texture.

If your previous products contained sulphates and/or silicones your hair will need a little time to detox and adjust.

If you’re struggling to work out how to get optimum results please email us at with a picture of your hair and we’ll get back to you with some tips and tricks.

You’ll know that the products are working when you start to notice your curls are more defined, shiny and with lovely volume.

How often should I wash my hair?

Always remember that curly hair loves moisture and water offers essential hydration. You can find out more about your hair type, texture and porosity in our curlcare guide.

We have two types of cleansers. Our Curl Cleanser is a non-foaming conditioning based cleanser and our Hydrating Hair Cleanser a low foaming shampoo.

For loose waves and curls: we recommend cleansing hair every 2 - 3 days to prevent oily roots and to ensure your curls stay healthy and defined. We recommend alternating between Hydrating Hair Cleanser and Curl Cleanser to balance oil production in the scalp whilst maintaining maximum moisture in length of hair.

For medium curls: Cleanse hair 1-2 times a week to maintain optimum hair hydration.

Tight, coily curl types: Wash hair at least once a week, you can refresh curls during the week by using a spray bottle with curl cream/ conditioner mixed with water to freshen curls until wash day!

Your order

Can I amend or cancel my order?

We are unable to amend or cancel orders once they have been placed. Please take care to check address details before placing your order.

We are happy to offer an exchange or refund within 14 days of receiving your order (or 30 days if the product is valid for our 30 day guarantee). Email us at to request.


Where do you ship?

We ship worldwide. If you are interested in shipping to the United States, please shop on

If you find your desired country is not available at checkout, please email us at and we will see what we can do.

How much does shipping cost?

We offer free standard shipping in the UK for orders over £25 and €50 or €80 for Europe.* Shipping is handled through Yodel, TrakPak and DHL respectively.

UK - Yodel Standard shipping is for orders under 2kg is £3.41 and Yodel Next Day is £4.63.

Rest of World - Delivery is calculated on weight and location and will be shown on checkout.

*Free EU delivery minimum (€50 or €80) excludes Kosovo, San Marino, Vatican City (Holy See), Andorra, Malta, Monaco, Montenegro, Cyprus. 

Do you cover taxes and duties for international orders?

Taxes and duties are covered for all UK and European orders. 

Orders being shipped outside of these territories are shipped on a DDU (delivery duty unpaid) basis. When your order arrives in your country where this is the case, you may be responsible for paying local sales taxes and duties costs in order to release your order from customs for delivery.

Please note that we are unable to advise on the cost amounts and cannot accept responsibility for these costs. For further information, we encourage you to reach out to your local post office.

Do you ship to PO Boxes or military addresses?

Unfortunately, we are not able to deliver to PO boxes or military addresses at this time. We reserve the right to cancel and refund any orders with these types of postal addresses before they are fulfilled.

When will my order be shipped?

Orders placed before 12 pm GMT Monday - Friday are processed the same day. Orders placed after 12 pm GMT will be processed the following business day. Orders placed after 12 pm on a Friday will be processed and sent out the following Monday. Any orders placed on a Saturday and Sunday will be processed and sent out on the following Monday.

How long will it take my order to arrive?

UK - The Yodel 48 service aims to have your order delivered within 2 working days.

The Yodel 24 service means that if your order is placed before 12 pm, it will arrive the next business day.

Europe - TrakPak delivery takes takes 2 - 5 business days depending on where you are located. 

ROW - TrakPak delivery takes between 2-16 business days depending on where you are located.

How do I find my tracking number?

You'll find your tracking number in the Shipping Confirmation email that we send as soon as your order begins its journey.

If your tracking number doesn't work please us email with your order number.

My order hasn’t arrived.

If your order hasn’t arrived within the estimated time for your destination, please do email us at with your order number and we’ll look into it for you.


What is your returns policy?

Your satisfaction is of great value to us, so we offer a 30-day guarantee return policy on our standard size products. If you are not completely satisfied with your goods, simply return them to us within this time for a full refund.

Unfortunately we cannot offer the guarantee on any gift sets, travel sizes (100ml or under), grande sizes (1 litre), samples or accessories. These can be returned, unopened within 14 days of receipt in their original condition.

Please contact to initiate your return before shipping the products back.

-Returns in UK: Free postage.

-Returns in Europe : The 30 days guarantee applies. However, the customers will have to pay the postage. It might vary according to your country.

When will I recieve my refund?

All successfully returned items will be credited to the original payment method, you will receive an email notification when your return has been processed. 

Please note that refunds can take up to 10 working days to show on your account due to varying processing times between payment providers.


How does subscriptions work?

See details on subscriptions here.


 How does the Strong Curls Club work?

See details on how to earn and redeem rewards here.


How can I stock Bouclème products?

Please email us at with details of your store or salon. We will review and get back to you as soon as possible.

Work with us

Do you have any vacancies or intern positions?

You can find current career opportunities here.

If there’s nothing currently listed, please email your CV & cover letter to We will keep your CV on file should an opportunity arise.