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Curly hair in the South Asian Community
2 minute read

Curly Hair in the South Asian Community

Having curly hair growing up in the South Asian community isn’t something that was easy or even encouraged. South Asian girls are often expected to have silky smooth straight hair like of those featured on Bollywood actresses. Part of the reason for this is that our families just haven’t been educated on how to embrace and take care of curly hair so it always seemed like a burden. The easy answer was just to straighten it.


Bless my mum, she often tried to brush the curls out of my hair and I’m assuming it’s because she didn’t know how to deal with her own curls.

Instead of hiding and damaging our curls I’d like to give you some tips on how to embrace your curls;

  • If you’ve been heat styling the curls out of your hair, you will need to go through a transition period; patience is going to be your best friend. Put down the heat tools and use protective hairstyles such as buns and braids to help your hair along the way.
  • Invest in good products for your curls that are free from sulphates, parabens and other nasty toxins. Bouclème does a range of products great for all curl types. If you have curls similar to mine, fear not these products do not weight down your hair. I’d start off with the Hydrating Hair Cleanser, the Curl Conditioner and the Curl Cream.
  • Do not brush your hair once it’s dried. Only brush your hair when it’s wet. I prefer to finger detangle whilst in the shower with the Curl Conditioner. Don’t be afraid to add more water to your hair to turn the conditioner into a sort of detangler as the product is water soluble. Once I’m out of the shower I add the Curl Cream to soaking wet hair and then brush it through using my favourite Tangle Teezer for Thick & Curly Hair.
  • Invest in a curl friendly towel to get rid of excess moisture like this Curl Towel as normal towels can mess with the hair cuticle and leave your curls dry. 

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  • Created to quench curls, coils and waves its hydrating, lightweight formula softens strands, enhances definition and increases shine.

    Curl Conditioner


  • Made from organic cotton, bamboo and elasthene, our super soft Curl Towel enhances curl formation.

    Curl Towel


  • Low foaming, curl defining, sulphate-free shampoo ideal for fine, wavy hair and oily scalps.

    Hydrating Hair Cleanser


  • This leave in curl cream offers unrivalled moisture for perfectly defined curls.

    Curl Cream


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