New year, new hair goals

New year, 

new hair goals

Find the right routine to reveal the best version of your hair

Thinking about transitioning to your natural curls or just want to switch up the products in your routine to plant-based ones?


Take our 30-day challenge: just choose the kit for your hair type and you’ll receive everything you need to rediscover your curls at its natural best (as well as a saving on the total cost).


Embracing your curls, coils or waves for the first time can be daunting, so if you’re feeling unsure about how or where to start, we hear you and we’re here for you. We’ll send genuinely helpful weekly tips and tricks straight to your inbox to cheer you on, every step of the way. Plus, our team of experts is on hand to answer any questions that come up – just reach out to us at challenge@boucleme.co.uk


Isn’t it time to set your hair free and learn how to love your locks? Let’s find the right kit for you and make it happen.

Waves kit

Best for waves and loose curls

Curls kit

Best for curly curls and ringlets

Coils kit

Best for coils and super tight coils


*The kits will enhance your natural curl pattern – they can’t turn waves into curls, curls into coils or coils into waves. Embrace your locks exactly as they are.

Your reviews

Magdalena

Magdalena

30 Days to Waves Kit is all you need to achieve exceptional, long lasting results and it's my absolute go-to! Hydrating Hair Cleanser leaves my hair squeaky clean without stripping my hair of natural oils. And this smell! 


Curl Conditioner is a very nourishing and moisturising, but yet very lightweight product that suits all hair types. Your curls will thank you for that! 


And last but not least, my favourite gels of all time! Curl Defining Gel is just so versatile. As a medium hold gel, you can use it as a single styler as well as mix it with other products. It leaves my hair looking shiny and bouncy. It just never disappoints! 


Super Hold Styler is a gentle giant. It's got a strong hold, but once your hair is completely dry, it breaks very easily leaving your curls defined for days! 


Magdalena

30 Days to Waves Kit is all you need to achieve exceptional, long lasting results and it's my absolute go-to! Hydrating Hair Cleanser leaves my hair squeaky clean without stripping my hair of natural oils. And this smell! 


Curl Conditioner is a very nourishing and moisturising, but yet very lightweight product that suits all hair types. Your curls will thank you for that! 


And last but not least, my favourite gels of all time! Curl Defining Gel is just so versatile. As a medium hold gel, you can use it as a single styler as well as mix it with other products. It leaves my hair looking shiny and bouncy. It just never disappoints! 


Super Hold Styler is a gentle giant. It's got a strong hold, but once your hair is completely dry, it breaks very easily leaving your curls defined for days! 


30 Days to Waves Kit is all you need to achieve exceptional, long lasting results and it's my absolute go-to! Hydrating Hair Cleanser leaves my hair squeaky clean without stripping my hair of natural oils. And this smell! 


Curl Conditioner is a very nourishing and moisturising, but yet very lightweight product that suits all hair types. Your curls will thank you for that! 


And last but not least, my favourite gels of all time! Curl Defining Gel is just so versatile. As a medium hold gel, you can use it as a single styler as well as mix it with other products. It leaves my hair looking shiny and bouncy. It just never disappoints! 


Super Hold Styler is a gentle giant. It's got a strong hold, but once your hair is completely dry, it breaks very easily leaving your curls defined for days! 


Zeena

Zeena

I’ve been using Bouclème for the last 3 to 4 years. At the beginning of my natural hair journey when I was really moving from a place of self-love and figuring out who I was now with these curls, Bouclème played a big part of this transition.


If you are starting your curly hair journey and looking to try out products to take you to the next level or if you are looking for some new products to catapult your journey, the 30-day kit is ideal.


The thing that really stood out for me from Bouclème was that it does what it claims to do. It hydrates, moisturises, defines, smells so good and lasts a long time. 


My curl and self-love journey with Bouclème was illuminated, I’ve never looked back.





Zeena

I’ve been using Bouclème for the last 3 to 4 years. At the beginning of my natural hair journey when I was really moving from a place of self-love and figuring out who I was now with these curls, Bouclème played a big part of this transition.


If you are starting your curly hair journey and looking to try out products to take you to the next level or if you are looking for some new products to catapult your journey, the 30-day kit is ideal.


The thing that really stood out for me from Bouclème was that it does what it claims to do. It hydrates, moisturises, defines, smells so good and lasts a long time. 


My curl and self-love journey with Bouclème was illuminated, I’ve never looked back.


I’ve been using Bouclème for the last 3 to 4 years. At the beginning of my natural hair journey when I was really moving from a place of self-love and figuring out who I was now with these curls, Bouclème played a big part of this transition.


If you are starting your curly hair journey and looking to try out products to take you to the next level or if you are looking for some new products to catapult your journey, the 30-day kit is ideal.


The thing that really stood out for me from Bouclème was that it does what it claims to do. It hydrates, moisturises, defines, smells so good and lasts a long time. 


My curl and self-love journey with Bouclème was illuminated, I’ve never looked back.


Ezi

Ezi

I really love the products in this 30 days to Coils kit! Each has its moment to shine during your wash day or weekly routine but also, when used together, they work amazingly to keep my coils hydrated, fresh and smelling great. 


The Curl Cream in particular is one I keep recommending as it’s one of few curling formulas that actually provides long lasting curls when used on my 4c hair for styling.


I love how all the product in this kit feel light and gentle on my hair, with little to no worries about product build up. All the while, providing great moisture, good slip & nourishing my hair. 


I’d definitely recommend this kit, it’s helped me learn to love my coils more & appreciate it as it is. Whilst using great non toxic products that work with my hair type.



Ezi

I really love the products in this 30 days to Coils kit! Each has its moment to shine during your wash day or weekly routine but also, when used together, they work amazingly to keep my coils hydrated, fresh and smelling great. 


The Curl Cream in particular is one I keep recommending as it’s one of few curling formulas that actually provides long lasting curls when used on my 4c hair for styling.


I love how all the product in this kit feel light and gentle on my hair, with little to no worries about product build up. All the while, providing great moisture, good slip & nourishing my hair. 


I’d definitely recommend this kit, it’s helped me learn to love my coils more & appreciate it as it is. Whilst using great non toxic products that work with my hair type.

I really love the products in this 30 days to Coils kit! Each has its moment to shine during your wash day or weekly routine but also, when used together, they work amazingly to keep my coils hydrated, fresh and smelling great. 


The Curl Cream in particular is one I keep recommending as it’s one of few curling formulas that actually provides long lasting curls when used on my 4c hair for styling.


I love how all the product in this kit feel light and gentle on my hair, with little to no worries about product build up. All the while, providing great moisture, good slip & nourishing my hair. 


I’d definitely recommend this kit, it’s helped me learn to love my coils more & appreciate it as it is. Whilst using great non toxic products that work with my hair type.


10 tips for transitioning to natural hair

Embrace your natural pattern with our tips and tricks

Laia's 30 day challenge

Laia's 30 day challenge


Follow Laia's journey on her transition to natural hair 

Weekly tips 

We'll be right here to hold your hand through the process, sharing refresh and application tips.

Low impact

High impact on curls with low impact on the planet. Our bottles use a minimum of 30% recycled plastic.

30 day guarantee

Shop with confidence. Return any products that aren't quite right for you within 30 days for a full refund or exchange. T&C’s apply.