0%: Why we don’t use….

...silicones - plastic film formers. Coat the hair, creating an illusion of smooth shiny locks. Most are not water-soluble and can build up on the hair, preventing moisture from entering the cuticle so with long term use curls become very dry.

...sulphates - harsh detergents used in washing-up liquid and engine degreasers. Strip all moisture from your hair leaving curls parched and frizzy.

...petroleum (also called mineral or paraffin oil) - by-product of the oil industry and not eco-friendly. Slows the rate at which cells are renewed and linked to an increased risk of cancer. Can cause dryness, allergic reactions, and clogs pores.

...propylene glycol - the active ingredient in anti freeze. Penetrates the skin quickly and linked to serious health problems (liver and kidney damage as well as respiratory irritation). Cheap and widely-used in most skin and hair care formulations.

...parabens - commonly used synthetic preservatives. Endocrine disruptors that interfere with the proper functioning of the endocrine system. Mimic oestrogen and suspected of major health risks with long-term use such as cancer.

...PEGs - petroleum-based compounds created using a known skin carcinogen - ethylene oxide.

…phthalates - are a class of widely used industrial compounds known technically as dialkyl or alkyl aryl esters of 1,2-benzenedicarboxylic acid. They are used in cosmetics and personal care products, including perfume, hair spray, soap, shampoo, nail polish, and skin moisturisers. They are suspected endocrine disruptors and in high doses can affect human reproduction and development.

...synthetic fragrances - 95% of chemicals in fragrances are synthetic compounds of petroleum. Can irritate the skin and cause allergies.

...synthetic colours - may contain heavy metal salts. Contribute to skin irritations and contact dermatitis.

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