10 year anniversary retail pop up
Celebrate a decade of curls with us at our free drop in retail event on 24th October in London. You won't want to miss it, so book a free ticket while you can.
Our new Silk Lined Beanies are BACK
Your favourite Cashmere blend hats are back AND we’ve launched a brand new colour
NEW Silk Scrunchies
Keep curls protected from breakage, frizz and tangles. They look just as good on your wrist as they do in your hair.
Our best sellers
Silk Lined Cashmere Blend Beanie
Regular price
£27.00
Sale price
£27.00
Regular price
Unit price
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per
- Helps with:
- Definition ·
- Moisture
New
Flexible Hold Hair Spray
Regular price
£24.00
Sale price
£24.00
Regular price
Unit price
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per
- Helps with:
- Volume ·
- Hold ·
- Definition
New
Award Winner
Super Volumising Foam
Regular price
From £20.00
Sale price
From £20.00
Regular price
Unit price
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per
- Helps with:
- Volume ·
- Definition ·
- Hold
Award Winner
Award Winner
Silk Envelope Pillowcase
Regular price
£38.00
Sale price
£38.00
Regular price
Unit price
/
per
- Helps with:
- Moisture ·
- Definition
Award Winner
30 Days to Curls Kit
Regular price
£56.00
Sale price
£56.00
Regular price
£0.00
Unit price
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per
- Helps with:
- Moisture ·
- Definition ·
- Shine
Curl care simplified
We're taking it back to basics. Whether you want to start embracing your natural curls or you’re already a curly lover in search of simplified curlcare, our Masterclass series is for you.
Here to set curls free
Here to set curls free
Here to set curls free
On a mission to set curls free
Enough of the judgement, there’s no right or wrong. This is naturally powerful haircare taking curls seriously. A complete system, created to care for every kind of curl.
For all curl types
Rooted in nature
Cruelty free
Our story
A brand that cares
Independent. Black-owned. Clean and green. We’re a positive impact brand doing the right thing for our planet and community.
Our Reviews
What our customers are saying
“I love my wavy hair now! Thanks to Bouclème my hair looks naturally good, feels naturally good and smells naturally beautiful! And all that with no effort at all. Win win win.”
Fiona
"Bouclème are definitely my favourite products to use on my hair. The super hold styler is amazing - the cast is creates is sooooo good and makes my curls last so much longer between washes. Also the protein booster is brilliant to add into your routine if you need a bit of protein :)"
Amber
“What I love about Bouclème is that their products really understand how to look after my curls. Overall these products make my curls feel soft and juicy, they smell absolutely amazing and are a must have in any wash day routine.”
Stephanie
“Two years ago I discovered my waves! My whole life I didn't realise I had curly waves but thanks to the Bouclème products, my wavy curls came alive! I'm honestly so happy with these products, because they give my waves so much definition and the best clumps. I really can't imagine what to do without these products! I love the fresh smell and the bright colors from the bottles/tubes also! So thank you Bouclème!”
Sheila
“OMG! I can see the difference after just 1 wash using the 30 days coils kit. My curls are much more juicy, shiny, healthy and not as dry as before. And all that without using nasty chemicals. I am so excited! Hoping now that my hair will retain length and grow.”
Isabel
“I’ve been on my curly journey for about 8 months now. I cut off all my hair in 2021 and I am trying to embrace and love my curls. I can honestly say that out of all the products I have tried in the past, Bouclème are the only products that actually work and make my curls look amazing. I’ve had so many compliments. I have just ordered the new Seal + Shield range and cannot wait to see how my hair will respond to it. Thank you for creating such an amazing brand for us curly girls.”
Carla
Social
Follow us @boucleme
Blog
View all articlesWavy hair: Bouclème’s complete guide
Are your straight, frizzy locks actually waves in disguise? For many of us, wavy hair remains an undiscovered treasure, hidden beneath years... Read more
Guides
•
9 minute read
Wavy hair: Bouclème’s complete guide
Are your straight, frizzy locks actually waves in disguise? For many of us, wavy hair remains an undiscovered treasure, hidden beneath years... Read more
Why are sulphate-free and paraben-free shampoos...
Few things are as satisfying as a rich lather while shampooing or the squeaky-clean feeling that follows. But did you know this... Read more
Guides
•
7 minute read
Why are sulphate-free and paraben-free shampoos better for you?
Few things are as satisfying as a rich lather while shampooing or the squeaky-clean feeling that follows. But did you know this... Read more
How to protect your hair from chlorine
The allure of a refreshing dip beckons, especially during the summer months and on holiday. But – and we admit this –... Read more
How to's
•
7 minute read
How to protect your hair from chlorine
The allure of a refreshing dip beckons, especially during the summer months and on holiday. But – and we admit this –... Read more
Sun protection for hair: how to limit UV damage...
When the temperature ramps up over the summer months, or when the sun finally makes an appearance in the UK (where the... Read more
News
•
6 minute read
Sun protection for hair: how to limit UV damage to your curls
When the temperature ramps up over the summer months, or when the sun finally makes an appearance in the UK (where the... Read more
Curly hair tips: high porosity hair products
Do you find your curls tangle easily or become frizzy the second there’s a hint of moisture in the air? Is your... Read more
Guides
•
5 minute read
Curly hair tips: high porosity hair products
Do you find your curls tangle easily or become frizzy the second there’s a hint of moisture in the air? Is your... Read more
How to get rid of frizzy hair
Why is my hair frizzy? How to get rid of frizzy hair? What are the best products for curly frizzy hair? If... Read more
How to's
•
9 minute read
How to get rid of frizzy hair
Why is my hair frizzy? How to get rid of frizzy hair? What are the best products for curly frizzy hair? If... Read more